Study: Most B2B Marketers Use Content Marketing, Outsource Activities
B2B marketers recognize the value of content marketing and are committed to making their content marketing strategies work, according to the new report, B2B Content Marketing: 2012 Benchmarks, Budgets,...
View ArticleAdobe: Marketers Don’t Give Social Media The Credit It Deserves
New research from Adobe suggests marketers could be underestimating the impact social media has on website traffic – sometimes by more than 90 percent. No wonder many in the C-suite remain skeptical...
View ArticleMost SMBs Now Using Social Media
Small- and medium-sized businesses (SMBs) continue to embrace social media. According to the 2012 Small and Medium Social Business Study conducted by the SMB Group, social media use over the past year...
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